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GOOGLE DISPLAY ADS

Display ads appearing on the Google Display Network are an integral part of any digital designer's skillset. I've made quite a few of these over the course of my design career in the automotive industry, and the display ad images must meet manufacturer compliance guidelines. Typically, static display ad images are the best approach when it comes to manufacturer compliance, as opposed to HTML5 animations. These examples represent Drive Flow (the luxury car subscription service offered by Flow Automotive), Honda, and Volkswagen.

Drive Flow display ad 1

Google Display ad for Drive Flow (series: 1 of 3), designed January of 2018.

Example shown on web page (CBS Sports).

Drive Flow display ad 2

Google Display ad for Drive Flow (series: 2 of 3), designed January of 2018.

Example shown on web page (CBS Sports).

Drive Flow display ad 3

Google Display ad for Drive Flow (series: 3 of 3), designed January of 2018.

Example shown on web page (CBS Sports).

Flow Honda Winston-Salem display ad

Google Display ad for a 2018 HR-V lease for Flow Honda in Winston-Salem, designed January of 2018.

Example shown on web page (CBS Sports).

Flow Volkswagen Wilmington Tiguan display ad

Google Display ad for a 2018 Tiguan lease for Flow Volkswagen of Wilmington, designed February of 2018.

Example shown on web page (CBS Sports).